Internet Marketing • Website Development • Public Relations • Copywriting
Web Content That Works
It's not your mother's Redbook

Studies show 79% of Web users scan the page instead of reading word-for-word. Is your Web page scannable?

A scannable Web page contains:

  • half the text of print media
  • highlighted words
  • meaningful sub-heads
  • bulleted lists
  • search engine friendly content
  • and that's just for starters

According to Jakob Nielsen, "guru of Web usability", combining scannable elements create 124% better usability of your Web page.


Studies indicate Web users go straight for content, and ignore navigation areas. When users first arrive at your Web page, they look first at content. If it doesn't capture their attention, they leave the page, regardless of design. How to improve Web content
  • organize your information.
  • know your message/have a clear message
  • translate jargon to understandable language
  • have a point and make it
  • make your pages scannable
  • be credible

Web users are sophisticated, looking for answers, and are in a hurry. You have less than one minute to capture their attention.  Does your site grab your audience?  If not . . . . .

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